US First Lady Melania Trump arrives to speak in the Rose Garden of the White House during the 2020 Republican National Convention. Photo: EPA/Bloomberg

Are Barack and Michelle Obama really worth US$135 million?

Then-first lady Michelle Obama, in a Tracy Reese pink silk jacquard dress, waves to delegates at the 2012 Democratic National Convention in Charlotte, North Carolina. Photo: AP

The event took audiences back to a similar occasion eight years ago, to the opening night of the 2012 Democratic National Convention in Charlotte, North Carolina. The former first lady Michelle Obama stepped onto the stage and delivered a heartfelt keynote, which was credited with contributing to her husband winning his second term. Her dress – a rose-coloured piece by black designer Tracy Reese – received warm reviews. The first-ever black first lady repeatedly wore Reese’s creations during White House duties. Meanwhile, her shoes were from affordable fashion brand, J.Crew.

From Trump to Lam – dissecting the style statements of 6 women in politics

With the 2020 US election fast approaching, campaign momentum is building on both sides. Comparisons between the two parties’ candidates, running mates and policies abound, along with analogies drawn from the fashion statements of the current and former first ladies. While neither should be diminished to what they wear, it’s safe to say that their fashion choices can carry a layer of messaging, politically or apolitically – just recall Melania’s infamous “I really don't care. Do U?” Zara jacket, while Michelle Obama recently opened the 2020 Democratic National Convention wearing a gold necklace with the word “Vote” from a Los Angeles jeweller.

As for what the message is? If it’s not already spelt out, then that’s for voters to interpret.

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