Bonnie Bernstein is the marketing manager and builder division director at Closet Factory Deerfield Beach. She’s the woman for the job, she says, with 20 years of marketing experience primarily in the real estate industry and most recently a Realtor in Hollywood with Majestic Realty LLC. Bernstein says closets are an essential part of houses, especially if living spaces are small. Closet Factory is a franchise network specializing in custom designed, manufactured and installed storage solutions.
My job: is to spearhead and grow this newly-launched division: to initiate meetings with developers, interior designers and architects to introduce this division and help align the company with this core group of professionals.
Resume
Education: University of Miami, bachelor of science, business and marketing.
Experience: vice president of marketing, International Sales Group; senior marketing director, Lennar Homes; vice president marketing, DYL Group
Community: I am involved with Rebuilding Together Broward County, forging a year-long partnership to help provide closet systems for low-income homeowners, the disabled and veterans.
Strategies
What don’t people know: We’re trying to show the builders how to build a slightly better mousetrap.
This isn’t about closets: It’s about educating developers about the actual cost of their closet spaces, and opportunities for customizations such as man caves, and garage build-outs.
Professional development Becoming a licensed Realtor has allowed me to understand the buying and selling process better; and to know what new trends homeowners are wanting. Closets are certainly one of them.
954-356-4662, twitter:@mindingyourbiz
